Kevin Greene is the NBA’s executive vice president of basketball operations, but his job is to make sure the league has its best basketball in a long time.
In the past year, the NBA has gone through a major overhaul, and the league’s popularity is up.
In a new book, Greene gives an inside look at how the NBA is moving forward.
He talks about how he got into the business, his goals for the league and what it takes to keep it going in the future.
The title of the interview: “The NBA Is a Game of Numbers” by Kevin Greene, The Players Tribune (February 12).